You will discover how to create successful fashion campaigns, using tools such as search engine optimization and paid search, affiliate and influencer marketing, and social media marketing. You will also look at how to increase conversions once you have engaged your audience, and how to build online communities.

The course is highly practical, and you will put the learning into practice with realistic assignments and get personal feedback on your work from an expert tutor. There will be lively sessions with your tutor and you will learn from tutor presentations, case studies, and classroom discussions and Q&A. By the end of the course you will be equipped with a range of tools and tactics you can use to design your own campaigns and strate.

• An introduction to core fashion marketing strategies
• How to researching the fashion market
• social media strategy and an introduction to each platform
• Branding: carving a coherent social presence across multiple channels
• Creating content for Facebook and Instagram and tips for getting discovered
• How to communicate your brand values and image
• Integrated shopping: from social to sales
• The role of the fashion influencers and how to work with them
• Designing a successful advertising campaign
• How to create an editorial calendar
• Building and maintaining consumer relationships in online communities
• An introduction to affiliate marketing, up-sells, funnels, and the subscription model
• The top ways to market your fashion business online
• An overview of the analytical tools used in fashion marketing
• The importance of teamwork and where to find collaborators
• Tips and tricks for networking effectively
• Stand, Speak & Inspire

Self Pay: RM4,000
Fully sponsored by Perkeso under EIS for retrenched,
Fully sponsored by PenjanaKerjaya

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