Digital Marketing Professional

#InspiringCareerDreams:e-learning, Hospitality, IR4.0, Digital Marketing, Leadership, Retail Management, Entrepreneurship and Talent Placement #RiseAboveChallengers

Learn the role and importance of digital marketing in a rapidly changing business landscape. Understand the key elements of digital marketing strategy, tools used and how to effectively measure digital marketing campaign.

Digital Marketing Professional

To achieve your business mission and goals on the web, you need specific digital marketing objectives that guide your online promotional activities. Each campaign you create and all ads that you run should be in line with your marketing objectives and be relevant to your target market.

Overview
Learning Outcomes
Course Modules
Funding

Digital Marketing Professional

Overview

Digital Marketing Professional

Learning Outcomes

Explain the role and importance of digital marketing in a rapidly changing business landscape
Discuss the key elements of a digital marketing strategy
Illustrate how the effectiveness of a digital marketing campaign can be measured
Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs

Digital Marketing Professional

Course Modules

Introduction To Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google Ads
Display And Video Advertising
Email Marketing
Website Optimization
Analytics With Google Analytics
Digital Marketing Strategy

Digital Marketing Professional

Funding

Self Pay: RM4,000
Fully sponsored by Perkeso under EIS for retrenched (TP000030C00014)
Fully sponsored by PenjanaKerjaya (HIT3770)

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