Influencing Skills for Sales & Marketing

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Learn the influencing techniques, strategies and styles to achieve desired sales & marketing outcome. Develop new influence behaviours to get people accepting yours ideas, initiatives and recommendations.

Influencing Skills for Sales & Marketing

Understand their personal brand and impact Tap into customer’s motivations Use the six principles of influence Identify and adapt for different personality styles Develop advanced communication skills Build rapport rapidly with their customers and prospects

Overview
Learning Outcomes
Course Modules
Funding

Influencing Skills for Sales & Marketing

Overview

Understand their personal brand and impact
Tap into customer’s motivations
Use the six principles of influence
Identify and adapt for different personality styles
Develop advanced communication skills
Build rapport rapidly with their customers and prospects

Influencing Skills for Sales & Marketing

Learning Outcomes

Practice influencing techniques, strategies and styles to achieve desired outcomes
Develop new influence behaviors to get people accepting yours ideas, initiatives and recommendations
Create personal plan to enhance your influencing skills

Influencing Skills for Sales & Marketing

Course Modules

Developing a sales and marketing plan
Small Group Work : Identifying Objectives and Obstacles
Role play : Getting buy in for a marketing plan
Critical Thinking
Elements and requirements for Critical Thinking
Small Group Work : Identifying Assumptions
Identifying and analyzing marketing and sales stakeholders
Grouping
Categorization
Attitude Assessment
Small Group Work : Identifying Key People to Influence
The Tetra Map™ approach for identifying personal preference
Individual personality profiling using the TetraMap™ approach
Overview and prerequisites for consultative selling
Group exercise on needs discovery
Needs discovery through Active listening and Probing
Diagnostic Test on Active Listening
Role play on influencing a sales prospect
Techniques for Building Rapport with clients
Summary of “Things to do” to develop influencing skills for sales and marketing

Influencing Skills for Sales & Marketing

Funding

Self Pay: RM4,000
Fully sponsored by Perkeso under EIS for retrenched,
Fully sponsored by PenjanaKerjaya (HIT5156)

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